The Hidden Impact of Shared IP Pools on Deliverability
A while back, I was debugging a deliverability issue for a company that absolutely shouldn’t have had a deliverability issue. Clean domain, clean sending patterns, double opt-in everywhere, no marketing blasts. Exactly the type of sender inbox providers should love. But Gmail had started putting their password resets in the Promotions tab and sometimes even Junk. Their first assumption was the usual one:
Read More