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How to Architect a Modern Transactional Email System (Without the Bloat)
A funny thing about transactional email: everyone treats it like this heavyweight problem that needs a heavyweight stack. If you Google around, half the advice out there makes it sound like you need half of AWS plus a PhD in SMTP to send a password reset. You don’t.
Read MoreThe Hidden Impact of Shared IP Pools on Deliverability
A while back, I was debugging a deliverability issue for a company that absolutely shouldn’t have had a deliverability issue. Clean domain, clean sending patterns, double opt-in everywhere, no marketing blasts. Exactly the type of sender inbox providers should love. But Gmail had started putting their password resets in the Promotions tab and sometimes even Junk. Their first assumption was the usual one:
Read MoreWhy Email Deliverability Is Mostly About Reputation (Not Tools)
I’ve lost count of how many times someone has asked me which email provider has “the best deliverability.” It’s always phrased like they’re choosing a database or a queue - as if one vendor has a secret fiber line into Gmail while everyone else is running on dial-up. Email just doesn’t work like that. There’s no VIP lane where one API gets priority. Deliverability isn’t a feature. It’s not something you can buy. It’s reputation. Mostly domain reputation, sometimes IP reputation, always sender reputation. And reputation is earned — or trashed — by how you send email, not the logo on the dashboard.
Read MoreGetting Started with TrackPost Email API
Welcome to TrackPost! This guide will help you send your first transactional email in under 5 minutes.
Read MoreWhat You Really Pay for Transactional Email
What You Really Pay for Transactional Email (And Why BYO SES Quietly Wins on Cost) A while ago, I was helping a team that sent a decent amount of transactional email : not millions, but enough that the monthly bill wasn’t trivial anymore. Something like 150k to 250k emails a month. Classic SaaS stuff: signups, verifications, invoices, password resets. The boring but critical pipes.
Read MoreWhy Bring Your Own AWS SES for Transactional Email
If you’ve been responsible for transactional email at any growing product, you already know the pattern: Everything works fine for months. Then one morning, someone on your team says, “A few users can’t get their password resets.” Now your day is gone!
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